Warner Bros. Interactive Entertainment acquires Turbine!
Warner Bros. has just gotten more rights to the “Lord of the Rings” fantasy world.
Warner Bros. Interactive Entertainment, the video game division of the Burbank movie studio, obtained even more rights to the “Lord of the Rings” fantasy world through their recent acquisition of Turbine Inc., a Massachusetts developer of online games that created the hit MMO “Lord of the Rings Online”.
Turbine’s core business is creating massively multi-player online games with titles that include Asheron’s Call, Dungeons & Dragons Online and previously mentioned Lord of the Rings Online. Warner has also acquired the movie rights to the “Lord of The Rings” trilogy and “The Hobbit” when it acquired New Line Cinema back in 2008. Turbine’s game license is a great fit for Warner’s portfolio of licenses from the estate of author J.R.R. Tolkien. It is safe to assume that Turbine will be making a game eventually to coincide with the planned “The Hobbit” Movie as well.
For Warner, Turbine’s expertise in building online games could come in handy should the studio want to launch online games to go with blockbuster movie releases aside from the Hobbit of course since that is a no brainer, it will happen.
It will be interesting to see if Warner tries to expand on the limited success that Turbine has had with their pay for in game items model recently in their MMO titled Dungeons & Dragons Online,
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